
BUSINESS DIRECTION
Re:Work
You have evolved. Your work, however, hasn’t… Let’s change that: Together.
WHERE DESIGN COMES ALIVE
WHERE DESIGN COMES ALIVE
What got you here won’t get you there.
You’ve built a solid foundation—and a good - maybe even great reputation around the services you provide and the solutions you’re known for.
But lately, something feels — off. The work you’re doing now no longer reflects the depth of your expertise or the direction you’re desiring to move in.
Why? Simply put — you’re not the same person you were when you started.
Over time, your skills have sharpened, your approach has refined, and you’ve grown in ways your current offerings no longer capture. Maybe your services feel too small, too safe, or simply no longer aligned with what truly excites and challenges you today. What once defined your business now feels like it’s holding you back.
YOU ARE HERE
It’s time for a shift.
This is about more than just rebranding—it’s about realigning your business with the expert you’ve become. Often, your unique brilliance and evolved expertise have deepened, shifted, or broadened over time without you even realizing it. They may be buried beneath what you’ve been offering or what you thought you should be doing. Those layers of ‘shoulds’ are likely no longer aligned with who you truly are—or perhaps they never were.
I’m here to help you uncover that brilliance. Together, we’ll realign your business, defining a direction that matches your depth of expertise and reflects who you are today. We’ll clarify your evolved skills, uncover what’s uniquely yours to offer, and bring that brilliance to the surface in a way that feels authentic and fulfilling.
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(And by "here," I mean more than just this page; you’re at that magical X marks the spot moment, ready to leap into a pivot—or maybe even a graceful twirl into the next level of your business. But let’s not get too theatrical… or should we?)
You’ve been at your current “thing” for a while now—whether it’s been years or decades. You've built a solid, maybe even stellar reputation, and by all accounts, you’ve achieved notable success. From the outside, it looks like you’ve “made it”—you’re “there.”
But truth be told, you no longer feel jazzed about your work. It feels disconnected and unfulfilling. You might be bored, burned out, uninspired, or just plain cramped—as if you’ve been stuffed into a business suit that’s a size too small for the person you’ve become. Maybe you know you have more to offer, yet you’re struggling to articulate and leverage it - and so you feel stuck in your own status quo.
Whatever this restlessness looks like for you, one thing is clear: what you “do” no longer fully “does it” for you. There’s a persistent sense that something bigger, deeper, or different is calling you forward.
You find yourself in a confusing limbo, where what once fit is now just... well, uncomfortable, and what’s next is as clear as mud. You’re itching to move beyond the limits of your current situation and dive into “what’s next.” This isn’t just about profitability; it’s about discovering something that resonates with your deeper values, talents, and evolving sense of self—something that will leave you feeling truly fulfilled.
You’ve been proactive — exploring options on your own, yet here you are, still feeling stuck. Maybe you’ve got a handful of possibilities swirling around, but narrowing it down to “the one” feels like trying to catch smoke with your bare hands. Or maybe stepping out of your well-worn path feels difficult and daunting - making it hard to see new possibilities. Or maybe you feel close to a breakthrough - but there’s this nagging sense that you’re somehow settling or selling yourself short.
Here’s the thing: when your work is so deeply intertwined with who you are, reading the label from inside the bottle becomes a challenge. You’re simply too close to your own magic and potential to recognize it - as well as the golden opportunities are more often than not - right under your nose.
That’s why an outside perspective can be invaluable. It can illuminate what makes you unique and help you spot possibilities and paths you might otherwise overlook.
When it’s time for the next version of you to emerge, having a thought partner can be a game-changer. Together, we’ll map out your next steps and equip you with the confidence to move forward with clarity and purpose.
We won’t just identify any path; we’ll discover one that genuinely reflects your deeper values and aspirations—ensuring the next chapter is one you can wholeheartedly embrace.
You May Recognize That…
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Present the solution here.
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GREAT CHESS METAPHOR
Map out your next move: (Chess Image)
Navigating the next steps in your own business can be like playing a game of chess where you're too close to the board. When you're seated right up against the chessboard, your perspective is limited; you might miss the inventive angles, broader strategies or fail to notice the checkmate that’s under your nose of you because you're focusing on individual pieces.
Just as in chess, where stepping back or consulting a coach can provide new insights and reveal the next best moves, in business, gaining an external perspective or seeking expert advice can help you see the whole board more clearly. This allows you to strategize more effectively, making moves that are aligned with your overall goals and positioning you for success.
Can feel stuck, stifled, stalling out because of seemingly too many options or seemingly not enough.
(90 min) Whether you’re seeking an outside perspective to break the tie between this or that… outside insight. Listen to yourself, zero in on what you actually want to create / pour your energy into next.
(Intensive) Or seeking to construct a clearer big picture vision of the business that you want to step into next - and map out the next best steps to get you there…(Together, we’ll zoom out to construct a big picture that you can grow into.)
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Determine and Define Your Unique Impact
(Visualize: Puzzle pieces coming together to form a clear picture.)
Your unique expertise is like a complex puzzle, with each piece representing your skills, experiences, and gifts. But when you’re too close to the puzzle, it’s hard to see the full picture. That’s where I come in.
My superpower is helping you:
Pinpoint your “thing”—the core of your expertise and the meaningful impact you’re here to create.
Package it into something tangible, coherent, and magnetic for your audience.
Present it in a way that captures attention and communicates your value clearly and compellingly.
The Process
1. Pinpointing
Discover what sets you apart. Through a collaborative process, we’ll uncover:
The heart of your work (your “thing”).
The unique transformation you guide others through.
The throughline connecting your diverse skills and experiences.
Think of this as mining for gold—identifying and naming the essence of your brilliance, from your signature approach to your proprietary framework or methodology.
2. Packaging
Once we’ve identified your “thing,” we’ll assemble the pieces into a cohesive offering.
Define your expertise in a way that resonates with your ideal audience.
Make your value more tangible with frameworks, methods, or a clear problem-solution narrative.
Highlight the benefits and transformation your work provides.
3. Presenting
Finally, we’ll create a strategy for showcasing your expertise:
Positioning yourself as the one and only in your field.
Crafting messaging and visuals that captivate your audience.
Ensuring your brand reflects your unique brilliance authentically and magnetically.
By the end of this process, you’ll have a clear, compelling picture of your unique expertise—one that positions you as a category of one and draws your ideal clients in effortlessly.






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Have a Different idea?
While my offerings are designed to meet a wide range of needs, I recognize that your business is as unique as your vision.
If what you’re looking for doesn’t neatly fit into one of these packages, don’t let that be the end of our journey. I invite you to book an exploratory call so we can dive into the specifics of your situation, exploring custom solutions tailored just for you and your business. (from veronica)
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are you ready?